Chinese Business Network

Mr SUN Xin is currently Managing Director of Guangdong RYS Investment Ltd, a midmarket private equity buyout firm with a focus on mainland China. RYS is based in Shenzhen, China, and currently employs a team of 20 professionals.

Prior to commencing with RYS, Mr Sun worked for a number of securities firms including CDB Securities Ltd, a company within the China Development Bank group. Mr Sun is well experienced in Chinese securities and business regulation as well as the development and execution of strategic transactions in China and the Asia-Pacific. Mr Sun is a Representative Sponsor of the China Securities Regulatory Commission.

JAT’s Chinese business network consists of a mix of large, state-owned companies and both large and small private businesses. JAT also works with a number of distributors in the market and the company is able to offer substantial opportunities for Australian brand owners to access the China market.

JAT also promotes its own brands, as well as other major Australian and international brands, on a range of online platforms such as Alibaba’s Tmall and Taobao, JD.com, VIP, Kaola.com and others. We also use WeChat, Live stream, KOL’s, TikTok and other social media marketing strategies to promote the products directly to Chinese consumers.

JAT supplies Australian products to more than 400 department stores, supermarkets and pharmacies in over 30 provinces in China, with offline sales expanding in both volume and reach. As Chinese retailers require CIQ and CFDA approvals, JAT’s expertise in this area is invaluable.

In March 2021 JAT’s own retail store – JAT Maternity and Infant Boutique – will open its doors in central Shanghai. The store will sell JAT’s own products as well as promote other Australian and overseas brands.